“How Consumers Are Engaging With Sustainability In Beauty”
Panel Talk
All beauty brands need to integrate more sustainable practices but it can be a minefield on where to start. There is a fear of getting it wrong and being accused of greenwashing, the cost considerations and will customers put their money where their mouth is? They say they want to buy sustainably but does this happen in reality, we will explore the barriers and opportunities with brands and experts.
Wizz was joined by guest panellists to discuss about:
What customers say versus do when it comes to sustainability in beauty
How are the panellist's customers reacting to sustainability initiatives and what do customers want from brands
Does being more sustainable mean taking a hit on profit
How can sustainable initiatives increase customer engagement and loyalty
What to consider when integrating sustainable practices into your business to get clarity on the next steps to consider for your business
THE SPEAKERS
Chloe Luxton, Founder of Bramley Products
Founded in 2009, Bramley is a brand rooted in the British countryside. Their products can be found across a range of settings, from The Pig Hotels to John Lewis. They recently launched a new skincare range which is refillable.
Dan Coppins, Packaging Technologist and Sustainability Consultant
Dan has a deep understanding of packaging technologies and how to implement them. Having previously worked for Designer Parfums and KMI Brands, he has vast experience in helping businesses move in a more conscious direction regarding environmental impact.
Assel Kapparova, Founder of Necessary Good
Founded as a refillable skincare business, designed to be repurchased without all the unnecessary packaging. ‘I was tired of having to deal with all the packaging and waste that comes with most beauty products.’
Laura Rudoe, Founder of Evolve Beauty
Founded in 2009, Evolve Beauty's mission is to make sensorial products that deliver effective results, yet are healthier, greener and kinder for you and the planet. Their belief is that business can be a force for good and is at the heart of everything they do, certified COSMOS organic, vegan, cruelty free, carbon neutral and B Corp. They source all ingredients to maximise quality, and produce in small batches to reduce waste and ensure the products’ freshness.
In Partnership with On Repeat and JCDecaux
On Repeat is on a mission to help brands reduce waste in the beauty industry. They provide a compostable packaging, filling and fulfilment service to brands so they can make their products refillable. They integrate with the brand’s e-comm store; and deliver to their customers who can refill their existing bottles at home with their unique compostable packaging.
About Wizz Selvey
Wizz Selvey is a thought leader and a go-to industry name for market insights and advice in the beauty and retail industry, voted by RETHINK Retail as one of the top 100 global retail influencers. Previously heading up beauty buying at Selfridges and now the founder of WIZZ&CO, a strategy agency specialising in retail, consumer trends and brand-building.
Wizz is an international speaker and a regular contributor to industry and mainstream press such as Vogue Business, WGSN, Retail Week, Retail Gazette, City AM, Cosmetics Business, Beauty Independent, Beauty Matter, Business of Fashion, The Telegraph, to name a few.
Wizz’s varied experience means she’s in the unique position to have worked with thousands of brands and understands the market like no other. Put simply, she knows what works and is passionate about helping business leaders combine innovation, creativity and commerciality to get results.