Premium skincare is changing. Consumers want more than beautiful packaging and heritage — they want proven performance, credible science and products that feel worth the investment. I explore three major shifts shaping the future of premium skincare, from skin longevity and beauty ecosystems to the growing importance of balancing efficacy with desire.
Read MoreFrasers Group’s acquisition of Harvey Nichols presents an opportunity to fix more than the retailer’s finances. The bigger challenge is rebuilding its distinctiveness, creating a compelling customer experience and giving people a reason to want to shop there again. I explore what it could take to bring back the magic.
Read MoreMerchandising is no longer just about getting noticed—it's about creating experiences that educate, engage and convert. Discover the four retail trends shaping beauty in 2026, plus real-world case studies from brands redefining the in-store experience.
Read MoreAI is changing how brands create, connect and compete. But as content becomes easier to produce, meaningful experiences become harder to create. This is why physical retail is becoming more valuable — offering brands a place to tell stories, build emotional connections and create memorable moments that digital alone can’t replicate.
Read MoreAs traditional beauty retail becomes increasingly saturated, more beauty brands are turning to fashion retailers to drive discovery, strengthen positioning and reach new audiences. Here’s why curated, lifestyle-led retail is reshaping the future of beauty distribution.
Read MoreFresh from speaking at Vitafoods, Valerie Co-founder shares the five biggest trends shaping the future of nutraceuticals and wellness — from GLP-1 support and longevity to microbiome innovation and science-backed health solutions.
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