More content doesn't automatically mean more sales. I explore seven trust signals that influence consumer choice, with practical questions to help you connect marketing, retail and customer experience and turn existing interest into commercial growth.
Read MoreMore choice, more content and more AI are changing how customers shop. I explore why trust, curation and human connection will shape the future of brand loyalty — and the practical steps brands can take to build lasting growth.
Read MoreSephora x M&S could reshape UK beauty retail, but the real questions go beyond store openings. I explore what happens to existing brands, who owns the customer relationship, and what the partnership means for brands trying to grow profitably through retail.
Read MorePremium skincare is changing. Consumers want more than beautiful packaging and heritage — they want proven performance, credible science and products that feel worth the investment. I explore three major shifts shaping the future of premium skincare, from skin longevity and beauty ecosystems to the growing importance of balancing efficacy with desire.
Read MoreFrasers Group’s acquisition of Harvey Nichols presents an opportunity to fix more than the retailer’s finances. The bigger challenge is rebuilding its distinctiveness, creating a compelling customer experience and giving people a reason to want to shop there again. I explore what it could take to bring back the magic.
Read MoreMerchandising is no longer just about getting noticed—it's about creating experiences that educate, engage and convert. Discover the four retail trends shaping beauty in 2026, plus real-world case studies from brands redefining the in-store experience.
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