While the industry has focused heavily on Gen Z, the real growth opportunity in 2026 lies with Millennials and Boomers. From intent-driven purchasing to long-term loyalty, these two audiences offer what brands need most right now: trust, value, and sustainable revenue.
Read MoreWith loyalty declining and acquisition costs rising among younger consumers, brands are being forced to rethink their growth strategy. In 2026, baby boomers represent one of the most under-served yet commercially powerful audiences: offering stability, spending power and long-term value for brands willing to engage them properly.
Read MorePrestige beauty is being redefined on the UK high street. From TikTok-driven discovery to loyalty-led retail strategies, I explore what’s driving the shift, and how retailers are adapting in a rapidly changing landscape.
Read MoreUlta Beauty’s acquisition of UK-based Space NK is more than just another retail merger — it’s a strategic power play in prestige beauty. As a former Head of Beauty Buying at Selfridges, I break down the motivations, challenges, and global impact of this headline-making move.
Read MoreThe news that REN will cease trading by the end of 2025 is a sobering moment for the beauty industry. As a pioneer in clean and sustainable skincare 25 years ago, REN set early benchmarks for non-toxic formulations and eco-conscious packaging, long before these became industry trends and then norms.
Read MoreThe high street has always been a competitive space, but the last few years have seen a seismic shift in the retail landscape. Major players are either adapting to the digital age or falling behind. With rising consumer expectations and the relentless march of online shopping, who’s coming out on top, and who’s struggling to keep up? Let’s dive into the biggest players in UK retail, looking at the winners, the losers, and what the future holds.
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