LAUNCH YOUR BRAND WITH GLOBAL RETAILERS

LEARN HOW TO PITCH TO BUYERS AND LAUNCH WITH YOUR DREAM RETAILER

The proven strategy framework has seen brands launch in Selfridges, Cult Beauty, Fenwick, Harrods, Sephora, Anthropologie, Credo in the USA, Galerie Lafayette in Paris and to find international distributors around the globe.

 

Have you asked yourself these questions...

  • I’m not reaching enough new customers; how can I increase sales?

  • How do I get the brand recognition I know my brand is worthy of?

  • What do Buyers look for?

  • Should I focus on direct-to-consumer or retailers?

  • I’ve launched with a few retailers, but I am not getting noticed by others?

 
 
 

I’m going to let you in on a secret...

Having the right retail partners for your brand accelerates growth, positions your brand globally and fast-tracks your direct-to-consumer business and overall growth and success. It is important to work with the right (and how to decide which are right) retailers for your brand and understand how to leverage the partnership.

Maybe you already know this, but…. 

- Do you know how to stand out to large retail buyers?

- Do you want to make an amazing first impression?

- Are you not sure where to start or how to get a reply?

 
 
 

You normally have two choices when approaching retailers:

  1. Figure everything out yourself which takes a lot of time to know what buyers are looking for, how retailers operate and their financial expectations and how to make sure your approach stands out.

  2. Hire someone to do it for you that is going to cost a lot of money with monthly retainers and commission on sales.

I am offering a third choice - learn quickly how to do it yourself, guided by expert material and direct feedback from me. I have been pitched to thousands of times so know what it takes to make an impactful first impression as well as educating you on retailers expectations.

 
 
 
 
 
 
 

Introducing the “launching and scaling with global retailers” programme


This programme will ensure you get the brand recognition and sales you deserve from more customers and buyers alike. You will have the skills and confidence to secure that all-important meeting with a buyer and help you build brand awareness to attract new customers.

It will take you on a journey of understanding:

  • What a Buyer looks for and how to stand out and get their attention

  • Prove your brand is worth launching as it is unique and a financial opportunity both for your retailer partners and you

  • How to research the best retail partnership for your brand and create a distribution strategy to leverage your direct to consumer channels

  • How to create a prioritised approach, who to contact and how to find their contact details

  • What to send Buyers so you get your first meeting

  • Retailers expectations from brands, how they operate and what to prepare for

  • How to build more brand awareness to attract buyers to you and more customers

  • What to focus on if you don’t hear back straight away. It’s not over until it’s over and I am here to help you succeed.

Are you ready to discover what buyers really want?


With an insider’s knowledge of what buyers really want, with a fast-track framework to not only launch with global retailers but also give you marketing strategies that will convert to more sales.

The programme is designed for you to get clarity on your point of difference, to stand out from the crowd and prove to the buyer your brand has financial opportunity.

You will learn how to approach buyers to secure a meeting, what to expect from a retail partnership, and what to focus on next to scale your brand.

Are you ready to fast-track your knowledge and confidence? 

 
 

What’s included?

 

Strategy framework

14 modules, in-depth videos, programme notes and worksheets to learn at your own pace and a framework to follow

1. Expectations: what are buyers looking for?
2. How to stand out so buyers want your brand
3. Creating proof of concepts
4. Distribution channels - pros and cons
5. Understanding different types of retailers 
6. Identify the right retailer for your brand
7. Create a distribution strategy to leverage your DTC business
8. The buyer: Who are they, how to find them, what else do they look for?
9. How to structure an email to a buyer
10. What information to include with the email & deck
11. Creating an eye catching and compelling pitch-deck 
12. Should I send products?
13. Are you prepared for negotiation? Trading terms and financial expectations
14. What if I don't hear back and how to follow up

Opportunity for 1:1 mentoring with Wizz at a preferred rate to her usual packages

 
 

Why invest in this programme?

To empower you to scale your brand quickly, connect with more customers and stand out in a rapidly changing retail market.

This programme will give you the skills to lead the retail partnership and out-source under your leadership so:

You have a more profitable and growing business

Control of distribution to leverage your direct-to-consumer channels

Closer partnerships with retailers and in turn customers

You will understand what retailers want and ensure your expectations are met, so you can ask the right questions and help ensure you protect your profits.

 
 

A bit about me

The programme is led by me, Wizz, I have been dubbed the 'Queen of Retail' and am former Selfridges Head of Buying for beauty and previously buyer for accessories and lifestyle.

I have been pitched to thousands of times so know what it takes to get a Buyers attention.

I was Sales Director for Cowshed and Soho Home where I pitched to buyers at stores such as John Lewis, Liberty and Space NK.

I have launched and helped scale some of the largest brands at Selfridges such as Charlotte Tilbury and Facegym (the founders pitched to me too!)

I am a strategist but also know the market backwards. I can see opportunities for your brand and what should be focused on. This programme will make you think about more than simply how to approach retailers.

 
 
 
 
 

The Investment

 

What would it cost to outsource?

On-going monthly retainers and average sales commission of 15-30% for industry specialists, impacting your margin – less profit and less to invest in growing your business

 
 
 
 
 
 
 

Are you ready to successfully launch with Retailers?

This is part of a personal development journey. Building a business is hard, it takes guts. I know, I am doing it too and constantly investing in myself and my business.

This is not about blending in. It’s time to stand out. A great product is useless without an obvious point of difference, communicating it clearly and getting into the hands of customers

I will tell you exactly what to do but like anything the more you put in, the more you will get out of it

Let’s fast-forward 12 months: You are stocked in your dream retailer and your brand awareness and sales are sky-rocketing. How do you feel?

I am looking forward to helping you and your business take the next significant step, Wizz.

 
 

FAQs

  • The video content will take around 7 hours to watch over 14 modules, this is split into short chapters so you can revisit them. There are also detailed course notes if you would rather read the content. It is recommended that more time is allowed to develop the advice in modules and create the pitch deck to have the best chance of success.

  • Whilst we cannot provide such a guarantee, this course increases your chances of success; both in growing your business and being able to attract retailers. Without the lessons learnt from this course, most businesses will struggle to access the retailer and the market they need. The course shows you how to develop your brand with different retailers, how to build your brand so you will be ready to launch at a later date and how to create more stand out in the market to more customers to increase sales.

  • You can upgrade to 1:1 Strategy Mentoring, email info@wizzandco.com and we can book a call or simply use the link on this page

  • You will have two years of access to the course so you can revisit the content as you build and execute your retail partnership strategy.

  • We are happy to answer - please email us at info@wizzandco.com with your questions.