The brand & retail growth incubator
A high-touch 6-month container for founders ready for real growth.
Limited spaces · Application only
You’re brilliant at your product.
You’ve proved there’s demand.
But scaling (properly) requires focus, accountability, commercial thinking… and someone beside you who has done it at scale.
This incubator is for the founders who are ready to make a step-change, not tick along.
To refine your brand, tighten commercial strategy, unlock new retail partners, grow revenue and profit - with support, structure and momentum for six focused months.
This is your space to work on the business, not constantly in it.
What we work on together
Over six months we go deep on the pillars that move the needle:
Retail Growth
Pitching & landing new retailers
Growing and managing current accounts
Building buyer relationships & visibility
Trade terms, negotiation & margin optimisation
Commercial Strategy
Channel strategy
Sales & profit levers - what to scale, what to stop
Product & pricing strategy
DTC vs retail balance for maximum growth
Brand & Marketing
Positioning that clearly solves a problem
Messaging that converts
Brand building for recognition & authority
Personal brand elevation
Leadership & Business Evolution
CEO mindset development
Accountability support
Community & peer feedback
Q&A access with Wizz in your pocket
Access & intros to relevant experts
The goal: growth that is strategic, profitable and sustainable.
How the programme works
A powerful mix of strategy, support & accountability.
In-person meets with your new community
We map your goals & roadmap with a kick-off strategy day and wrap up with a summer party
Fortnightly group coaching calls
Live sessions focused on traction, strategy & problem-solving.
WhatsApp group for ongoing support
Ask questions, share wins, get feedback fast.
Wizz is leading the group chat
You’re not alone - guidance between sessions.
Guest experts
What are you missing? My little black book of experts
Business community
A small cohort of ambitious founders growing together.
Why me
I’ve spent 20+ years inside the retail & brand world - buying, scaling, launching, leading.
Head of Beauty Buying at Selfridges
Director of Retail at Soho House (Cowshed & Soho Home)
Founder of WIZZ&CO - strategy & growth consultancy
Launched Valerie, raised £500k investment, hit £50k months, launched into major retailers within the first year.
I’ve worked with 100+ founders, CEOs, investors, scale-ups & product brands across beauty, wellness, fashion, DTC & consumer goods.
I know how to grow brands that stand out, and how to navigate retail with confidence and commercial clarity. Strategy, creativity and accountability for execution are my world.
And now, I want to take a select group of founders with me to their next level.
Who this is for
For founders who are:
Ready for growth - not dabbling
Already selling (retail, DTC or both)
Want commercial clarity, focus & accountability
Know their brand has traction
Value high-level support & community
Will implement & take action
Not for early idea-stage. Not for hobby brands. This is for doers.
You will leave this incubator with:
A retail strategy and outreach/expansion plan
Commercial focus to scale profitably
Clear positioning & brand messaging
A simple channel growth plan
Support, accountability & momentum
A network of epic founders growing beside you
Confidence & clarity in your next move
This is your next level - with structure and partnership to get there.
Apply now
Places are intentionally limited. If your energy lights up, follow it.
Make sure you are in a financial and energetic position to say yes, book your discovery call