In a world where trends keep changing faster than ever, it’s so important to keep ahead of the curve.
There are more beauty and wellness brands out there than ever which can make it so much harder for both existing brands and emerging brands to cut through the noise. Knowing what customers want and how they like to shop are the keys to unlocking growth.
Read MoreIn the ever-evolving landscape of luxury, designer brands are making significant strides in the beauty industry. This transition isn't merely a passing trend; it's a strategic move driven by several factors that intersect the worlds of fashion and beauty.
Read MoreWith recent news about the Farfetch struggles and then Matches going into administration I have been delving into the evolving dynamics of the luxury fashion and retail industry. There are a number of trends and challenges shaping the landscape. From the impact of digital transformation to the changing role of curated experiences, here's a closer look at the key points you need to be aware of as you navigate retail…
Read MoreIn the ever-changing landscape of retail, supermarkets are undergoing a silent revolution, transforming from places where you grab your groceries to unexpected beauty havens. Grocery stores now boast an extensive range of beauty products. Let’s delve into the reasons why supermarkets are elevating their beauty offerings, what you need to know about this trend and what consumers want from their shopping experiences.
Read MoreBarbie-mania within retail and why collaborations are so important
Farfetch taps out of beauty and what this means for beauty retail.
The importance of physical retail in beauty and how can fashion e-commerce retailers tap into beauty successfully?
Building customer loyalty through memberships, winning at retail and what’s next for Harvey Nichols?
Read MorePitching. It’s enough to make many people quake in their boots!
I know just how daunting it can be: Proving to a complete stranger (or worse, a group of strangers…) why you’re worth their time and consideration.
Having worked in buying for 15 years means I’ve received thousands of pitches - even some of the biggest brands out there have to pitch to get stocked by a retailer. On top of this, I’ve judged awards, where I review multiple pitches and helped numerous businesses build their B2B relationships through their pitch deck and process.
How can you stand out and make sure that you’re pitch perfect? Let’s get into the six simple steps.
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