Barbie-mania within retail and why collaborations are so important
Farfetch taps out of beauty and what this means for beauty retail.
The importance of physical retail in beauty and how can fashion e-commerce retailers tap into beauty successfully?
Building customer loyalty through memberships, winning at retail and what’s next for Harvey Nichols?
Read MorePitching. It’s enough to make many people quake in their boots!
I know just how daunting it can be: Proving to a complete stranger (or worse, a group of strangers…) why you’re worth their time and consideration.
Having worked in buying for 15 years means I’ve received thousands of pitches - even some of the biggest brands out there have to pitch to get stocked by a retailer. On top of this, I’ve judged awards, where I review multiple pitches and helped numerous businesses build their B2B relationships through their pitch deck and process.
How can you stand out and make sure that you’re pitch perfect? Let’s get into the six simple steps.
Read MoreThree things to think about right now for a thriving business
Digital fatigue is here
You can either innovate or decline
It’s time to get physical
Event round including access to a recording on “Retail vs. DTC, what to consider when building a brand” and survey results and commentary on “Gen Z and Millennials 2022 report”
Upcoming events for your diary
Read MoreThere’s no denying that the last two years have well and truly shaken up the retail space! From lockdowns, mask-wearing shopping trips and working from home, to restrictions lifting again, it’s been a bit of a rollercoaster.
You’re definitely not alone if you’ve been left feeling slightly bewildered. What should we expect from consumers going forward, after this absolute whirlwind?
Read MoreStepping into 2022, there was no denying that the underlying feeling towards retail was still uncertainty.
Many of the brands I chatted to didn’t know what to focus on, where to place their budgets or how to navigate the dizzying speed with which retail has changed over the last couple of years. Thanks to headlines of Covid/Brexit/the digital boom!
Read MoreBefore your brand was stocked by a retailer, we bet that you thought it was the magic key to success! Like many others, you probably believed being on those illusive shelves would make running your business pretty plain sailing. But that was before you had to navigate the buyer-brand relationship!
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