Stepping into 2022, there was no denying that the underlying feeling towards retail was still uncertainty.
Many of the brands I chatted to didn’t know what to focus on, where to place their budgets or how to navigate the dizzying speed with which retail has changed over the last couple of years. Thanks to headlines of Covid/Brexit/the digital boom!
Before your brand was stocked by a retailer, we bet that you thought it was the magic key to success! Like many others, you probably believed being on those illusive shelves would make running your business pretty plain sailing. But that was before you had to navigate the buyer-brand relationship!
You don’t need us to tell you that the world of retail is a competitive one. Whether you’re looking to get more sales, want to be stocked by a retailer or just need to get your brand off the ground, there’s one thing that you definitely need to know: Your USP.
It’s 2021, people. If you’re not making the most of email marketing for your business, it’s time to start! We promise you that the time investment is beyond worth it. Why? Let us explain...