How do you stand out in retail as consumer behaviour evolves faster than ever?


Retail is about more than selling products in shops. It’s an industry focused on delivering exceptional customer experience via all shopping channels.

That’s why we work with changemakers in the retail industry from brand leaders, retail CEOs, investors, founders, technology start-ups, management consultants and service based businesses to help them navigate and implement change. 


Be the business your customers rave about!

 
 
 
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Wizz is at the heart of the industry with an instinct for customer behaviour and trends. She can quickly analyse your business to help you identify the avenues for growth and advise on the changes to implement to scale and future-proof your business.

At WIZZ&CO, we provide:

  • Consumer and retail trends - future-proof your business with insights for investors, management consultants and brand and retail team workshops

  • Positioning and USP development to stand out and differentiate in the market

  • Growth strategy for brands through DTC and retail partners

  • B2B advice for service businesses to develop partnerships with brands and retailers

  • Streamline your strategy to focus on more profit and engagement

 
 
 
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WHAT OUR CLIENTS SAY

Testimonials
Glenn, General Manager of Dermalogica UK

“Wizz quickly understood our brand's uniqueness and strengths, determined our key challenges, and assessed where our opportunities lay. She provided strong and valuable insights, and a clear evaluation of how we could build our advantage.”

Pavan, Brand Founder, Pavan Henna

"Working with WIZZ&CO has streamlined the company. There are so many positive experiences, and feels like a friendship working with Wizz and we are working toward the same goal, she is just as passionate about our business as we are. "

Sarah, Clockface Beauty, Brand Founder

“Wizz is hugely knowledgeable, her insights have helped shape our strategy since. The personal service provided and the ability to stimulate ideas really stands WIZZ&CO out. There are a wide range of ways they can help a business from honing strategy, growth and development just to name a few.”

Testimonials 3
Khalid, Arabian Oud

“We engaged WIZZ&CO to help build brand awareness and sales of Arabian Oud in the U.K. They provided clear a strategy with actionable steps on how to position the brand to industry influencers, create customer desirability and improve sales across stores and online. They quickly understood our challenges and created new opportunities to fast-track our plan to scale.”

Amanda Scott, CEO Marie Claire Beauty

“Wizz provided invaluable support, she led the development of the Buying strategy whilst supporting partnership set up and subsequent sale of the business to Next Group and the integration and strategic development that followed the sale. Her knowledge and expertise in Beauty alongside her strategic and commercial skills were highly valued. Wizz has a broad range of skills in particular her strategic focus, creative thinking and ability to engage and influence. Her work helped us build strong foundations and a pathway for growth.”

Emily, Founder of Yougi Botancials

“Wizz is a powerhouse with a constant stream of ideas and insight. Her enthusiasm and passion are contagious, I always leave feeling inspired and motivated.”

Testimonials 4
Emily, Founder of Yougi Botancials

“Wizz is a powerhouse with a constant stream of ideas and insight. Her enthusiasm and passion are contagious, I always leave feeling inspired and motivated.”

Sue Campbell, Founder of Kind2

“Wizz is the true embodiment of industry expert. She understands the perspective of the customer, the brand and the retailer at both a strategic and operational level. Her advice is clear, actionable and gets results.”

Alexandra, founder of Lady A

“Wizz has been a tremendous inspiration. She is so professional and clear in her advice and has taught me many aspects of retail and how to develop my brand that I have found extremely useful. I am extremely grateful and will be taking further advice as my business expands.”

 
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SERVICES

With 18 years of experience, we help businesses come out on top. Your ability to adapt and navigate a changing landscape is what makes or breaks your future. But we know it’s noisy out there. That’s why we’ve created the solutions you need to stay ahead of the curve:

 
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It’s no secret. Retail is evolving and so must your brand strategy.

 
 
 
 

The latest industry insights

Blog
Navigating the Shifting Landscape of Luxury Fashion and Retail, is There a Future for Marketplaces?
Navigating the Shifting Landscape of Luxury Fashion and Retail, is There a Future for Marketplaces?

With recent news about the Farfetch struggles and then Matches going into administration I have been delving into the evolving dynamics of the luxury fashion and retail industry. There are a number of trends and challenges shaping the landscape. From the impact of digital transformation to the changing role of curated experiences, here's a closer look at the key points you need to be aware of as you navigate retail…

The Beauty Aisle Revolution: Supermarkets as Unlikely Beauty Destinations
The Beauty Aisle Revolution: Supermarkets as Unlikely Beauty Destinations

In the ever-changing landscape of retail, supermarkets are undergoing a silent revolution, transforming from places where you grab your groceries to unexpected beauty havens. Grocery stores now boast an extensive range of beauty products. Let’s delve into the reasons why supermarkets are elevating their beauty offerings, what you need to know about this trend and what consumers want from their shopping experiences.

Beauty Retail Trends
Beauty Retail Trends

Barbie-mania within retail and why collaborations are so important

Farfetch taps out of beauty and what this means for beauty retail.

The importance of physical retail in beauty and how can fashion e-commerce retailers tap into beauty successfully?

Building customer loyalty through memberships, winning at retail and what’s next for Harvey Nichols?

How To Pitch Like A Pro
How To Pitch Like A Pro

Pitching. It’s enough to make many people quake in their boots!

I know just how daunting it can be: Proving to a complete stranger (or worse, a group of strangers…) why you’re worth their time and consideration.

Having worked in buying for 15 years means I’ve received thousands of pitches - even some of the biggest brands out there have to pitch to get stocked by a retailer. On top of this, I’ve judged awards, where I review multiple pitches and helped numerous businesses build their B2B relationships through their pitch deck and process.

How can you stand out and make sure that you’re pitch perfect? Let’s get into the six simple steps.

The Retail Roundup: Don’t let digital fatigue get you
The Retail Roundup: Don’t let digital fatigue get you

Three things to think about right now for a thriving business

  1. Digital fatigue is here

  2. You can either innovate or decline

  3. It’s time to get physical

Event round including access to a recording on “Retail vs. DTC, what to consider when building a brand” and survey results and commentary on “Gen Z and Millennials 2022 report”

Upcoming events for your diary

This is the consumer trend you need to watch out for in 2022!
This is the consumer trend you need to watch out for in 2022!

There’s no denying that the last two years have well and truly shaken up the retail space! From lockdowns, mask-wearing shopping trips and working from home, to restrictions lifting again, it’s been a bit of a rollercoaster.

You’re definitely not alone if you’ve been left feeling slightly bewildered. What should we expect from consumers going forward, after this absolute whirlwind?

 
 
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STRATEGY ADVISORY

What is the future of retail and digital? What do consumers want? How will you adapt your strategy to the evolving market?

Benefit from Wizz’s industry expertise to allow you and your team to implement new strategies through market insights, workshops and strategy advisory.

We are challenging the consulting status quo and are ready to support your business and team to do the same. The challenge with large consulting firms can be strategies and new ideas are generated outside of the business. Once created and presented, implementing them can be challenging alongside the day job.  

For optimum success, we co-create strategies with key stakeholders and direct reports through market insights, workshops and mentorship.

Clients include:

  • Brand and retail leaders and teams

  • Investors (PE/VC/Private) on the market and suggesting targets within growth areas

  • Market insights for management consulting firms

“Wizz has a broad range of skills in particular her strategic focus and creative thinking. She helped us build strong foundations and a pathway for growth.”

- Amanda Scott, CEO of Next Beauty

“Wizz quickly understood our brand's uniqueness and strengths, determined our key challenges, and assessed where our opportunities lay. She provided strong and valuable insights, and a clear evaluation of how we could build our advantage.”

- Glenn, General Manager of Dermalogica UK

 

SUPERCHARGE YOUR GROWTH WITH 1:1 STRATEGY MENTORING

Are you ready to supercharge your growth? Running a business can be overwhelming with the many possible directions you could take. You want to feel clear about your roadmap for success, your positioning in the market to stand out, and the commercial opportunities to increase sales and profit.

We are passionate about more than the product and believe it’s as much about the people - the excitement and joy from customers buying something they love to the passion of business leaders and helping them achieve their goals. It’s the vision and clarity of strategy from the people driving the business that create highly desirable brands. That’s why we work with changemakers in the retail industry.

Clients include retail and brand leaders, founders and service-based businesses. Our clients have one thing in common, the desire to stand out in the industry and scale more quickly.

Are you looking for support to navigate your strategy?

Or do you want to reach your personal goals faster?

Wizz will advise, teach, coach and mentor you to develop a focused strategy and be your sidekick through implementation. This is not a “done for you” service, the purpose is to set you up with avenues for growth and teach you how and where to focus for the best results so you don't need us again.

Through working with a number of businesses, the best results are achieved through monthly or twice-monthly strategy sessions with the option of additional support in-between to fast-track growth. Clients leave each session focused with clear next steps to action and a roadmap to growth.

If you are ready to benefit from Wizz’s industry expertise, high energy and passion to guide you and your business to the next level of market penetration, book a discovery call today.

Wizz’s honest, insightful feedback you gain from her breadth of experience is something you can’t put a price on, Wizz oozes such passion for your brand you feel like she is your own personal brand advisor – priceless!”

- Queenie, Managing Director of Wow Hydrate

I worked with Wizz over a number of months, she helped shape our brand story, vision and strategy to grow the business. Within four months we secured our dream retail partner. Without her support, advice and direction I do not think this would have been possible.

- Fiona, founder of NAYDAYA

 

EVENTS AND SPEAKING

Wizz is a thought leader, trend forecaster and a go-to industry name for market insights and strategy advice. She is a regular contributor to the press such as WGSN, Retail Gazette, Drapers, City AM, Business of Fashion, The Telegraph, Beauty Independent and Cosmetics Business. Wizz is 2023’s “Top 100 Retail Influencers” and is an awards judge for the Retail Systems, Retail Technology Innovation, Natural and Organic Expo and Boutique magazine.

Wizz speaks internationally at industry events and for corporates such as Google, Sainsbury’s FUTR, IRX, The Future Laboratory, and Cosmetic Business Live to name a few. Speaking topics include:

  • Retail and consumer trends

  • Positioning and standing out to build a disruptive brand

  • Retail v DTC

  • Luxury consumer purchasing habits 

  • Women in Leadership

WIZZ&CO provides curated events to develop connection and inspiration with high-level retail leaders. The invitation and application-only events provide sponsors with new lead generation and the opportunity to nurture warm leads in an intimate setting providing an exclusive luxury experience. We curate events for 25-40 attendees, allowing the sponsors to develop a deeper connection and interaction with leads.

If you would like Wizz to speak at one of your events, to your team or you would like to sponsor an event:

 
 
 
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